This investment is identifying new ways of increasing the demand for vegetables to children, helping growers better serve the key consumer market of families with young children. Researchers are developing best practice guidelines to increase vegetable knowledge, and a national online hub of vegetable educational sites and materials. The current dietary advice for children will also be updated, using evidence-based knowledge of flavour exposure and food preference development, to assist in making vegetables more acceptable and appealing. In addition, vegetable education initiatives will be delivered in daycare centres and early primary school facilities.