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AgriFutures evokeᴬᴳ⋅ 2024 tickets on sale: Reflecting on the importance of face-to-face connection

It’s an exciting time for Australian agritech and for AgriFutures growᴬᴳ⋅, as the platform evolves to meet the needs of this expanding industry, providing the vital connections which help big ideas flourish into reality. With tickets going on sale for AgriFutures evokeᴬᴳ⋅ 2024, growAG.'s Senior Manager, Arianna Sippel reflects on the buzz of evokeᴬᴳ⋅ 2023 and the importance of face-to-face connections.

With tickets now on sale for AgriFutures evokeAG. 2024, it seems timely to reflect on the buzz of evokeAG. 2023 – the first since COVID put a stop to in-person events – and the importance of such face-to-face connection. 

Being in Adelaide and seeing producers, corporates and solution providers exploring new ideas highlighted the energy and vitality of the agriculture sector which continues to mature in Australia with great depth and diversity.

Bringing people together like this is particularly pertinent to us at AgriFutures growAG. because our mission is to foster connection in the agrifood tech space. 

When we first set out on this mission in 2018, we asked how we could best service this industry. It hasn’t always been easy for agri-innovators and entrepreneurs to connect with their contemporaries in Australia or overseas, so we developed growAG. to provide a one-stop platform to host the best of the best in Australian agritech.

In the 18 months since its launch, the growAG. platform has been visited by people from nearly 200 countries, with a third of our total users coming from international markets. More than 800 connections have been made on the platform, resulting in 48 negotiations and 14 confirmed deals struck.

As the agritech ecosystem has exploded in Australia, it’s been exciting for us to play an important role in bringing together the value chains in growth areas like plant protein and carbon.

AgriFutures growᴬᴳ⋅ Senior Manager, Arianna Sippel at evokeᴬᴳ⋅ 2023

In the spirit of this year’s evokeAG. theme of ‘Down to Earth’, it’s the connection between people which creates the fertile ground for these ideas to come to life. Seeds of “big ideas” pop up all the time, but it is people that make them happen.

RELATED: Tickets on sale now for evokeAG. 2024 in Perth

Artificial intelligence was a popular talking point of this year’s event – and rightly so. Great leaps are being taken with this technology to help farmers continue to evolve the way they efficiently and sustainably produce food and fibre to sustain us into the future.

But at the end of the day, nothing can replace that human connection, and growAG. is committed to providing a platform to facilitate this, 365 days a year.

John Harvey, Managing Director of AgriFutures Australia, Fern Ho, Co-founder and CEO of Leaf Protein Co and Professor Craig Baille, the former Head of School and Dean at USQ in discussion at evokeᴬᴳ⋅ 2023.

In a panel discussion at evokeAG., two influential agritech figures, former Head of School and Dean of Agriculture & Environmental Science at USQ, Professor Craig Baillie, and Leaf Protein Co. CEO and Co-Founder, Fern Ho, shared their experiences of using growAG. with AgriFutures Australia Managing Director, John Harvey. 

Professor Baillie said the platform was an invaluable addition to existing business development efforts, helping him connect with different types of partners and changing the way the university approached launching its technology into market. 

For Fern, growAG. was crucial in growing connections given she didn’t have a background in agriculture prior to launching her alternative protein company. 

RELATED: US$1m cap raise to help The Leaf Protein Co. supply the clean label ingredients plant protein companies want

She found meeting new people through the platform had a snowball effect and presented further networking opportunities, on top of helping with the company’s capital raise. 

For many investors, the entrepreneur or team behind an invention is the most important factor they look for to invest in and Professor Baillie and Fern are two examples of the impact of growAG.; acting as a brokerage that hosts world-leading research, technologies and commercialisation opportunities in one easy-to-use location.  

It’s an exciting time for agritech. Collaboration is at the heart of pushing the industry forward and achieving our goals as a global food innovation system. 

We’ve recently expanded the scope of growAG. to include global organisations and research projects to help build stronger connections between the innovation happening in Australia and around the world, ensuring local producers can access innovations relevant to their needs. This will also help Australian innovations more readily find their place in global markets through stronger networks built on the platform. 

UK-based company Deep Planet, which licenced the Wine Nutrition app from Wine Australia, was one of the first organisations to list on our platform. They came to Australia for AgriFutures evokeAG. in 2020 and identified an opportunity through growAG. to invest into a wider licence opportunity.  

RELATED: Deep Planet ultimate climate platform for the wine industry - US$2 million seed investment opportunity

They are now integrating their IP into solutions around Australia and have listed another investment opportunity to help expand globally, highlighting the value of growAG. at all stages of a company’s growth. 

RELATED: Connecting global innovation with - growAG.

While new innovations are key to moving the industry forward, it’s the connections that are made which will bring them ‘Down to Earth’ and make them a reality. 

Creating the opportunity for new connections is what makes growAG. such a valuable resource and key to why evokeAG. is such an inspiring and energising event. I’ll be closely following the progress of these startups and innovators, and I can’t wait to see where they are this time next year.  

Key information:

evokeAG. 2024 will be held on Tuesday, 20 February and Wednesday, 21 February 2024 at the Perth Convention and Exhibition Centre.

The week will commence with the evokeAG. Welcome Event on the eve of evokeAG. - Monday, 19 February and a number of sideline events hosted by evokeAG. partners will take place throughout the week.

Early bird ticket prices are now on sale and available until Thursday, 31 August 2023 via the evokeAG. ticketing platform. 

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