This investment continues the work of the national strawberry breeding and evaluation program. The program has commercialised 12 new varieties for grower adoption in recent years. The current iteration of the program will ensure the Australian strawberry industry has access to improved, locally-adapted varieties into the future, continuing the development and commercial release of superior varieties for targeted environments including temperate, subtropical and Mediterranean growing regions. The program’s advanced breeding and evaluation approaches are being further enhanced through the inclusion of alternative production systems and the latest advanced in genomics.