The Tuna Champions v2.0 project aims to expand and enhance the success of the original program by focusing on multiple key tuna species in Australia, including Yellowfin Tuna and Longtail Tuna. By broadening the scope of the project, the program can reach a larger audience and promote responsible fishing practices among recreational fishers targeting these species. The project will deliver an education program and communication strategy to educate grassroots fishers on best practices for interacting with tuna species. Additionally, a research hub will be developed to engage recreational fishers in ongoing studies related to tuna species. The project also aims to establish a self-funding model for the long-term sustainability of Tuna Champions, ensuring its continuity independent of government funding.