A quality framework that builds the customer base, supports market differentiation, and industry profitability has been a long-term priority for the Australian Barramundi Farmers Association (ABFA). A solid start has been made with the current ABFA certification program but it has limitations in terms of acceptance, reach, and alignment with other schemes. The current project will be part of a multi-party funded project to enhance and implement quality standards for farmed Australian Barramundi.