The majority of Southern Rock Lobster harvest is exported to Asian markets. With price directly correlated to quality of the lobster, ensuring that a high-quality product is received by the end consumer has direct financial outcomes for Southern Rock Lobster stakeholders back in Australia. The lobster supply chain involves many stakeholders in the flow from ocean to plate. To ensure that product flows quickly and under strict temperature control, each leg and handover needs to controlled, consistent and focused on quality to the end consumer. This investment will investigate ways to improve the integrity of the end to end cold chain and reduce time to market, consider the use of better technologies for fresh food transport and handling and advise on policies and regulations to drive conformance and compliance.