Carrying on from the National avocado industry communications program (AV15002), this investment ensures the Australian avocado industry remains up-to-date with the latest R&D, marketing, emerging information, trends and issues both in Australia and overseas. By providing a consistent flow of relevant information, it keeps growers and other industry stakeholders in a position to make informed business decisions and best-practices changes.

A number of communication channels are produced and maintained by this project, including but not limited to:

• The industry’s quarterly Talking Avocados magazine, which is distributed in hard copy and uploaded to the Avocados Australia website, with editions available here

• Fortnightly e-newsletter Guacamole, with editions available here

• The Avocados Australia website, including maintenance of the industry’s Best Practice Resource (BPR), the online portal that includes training programs and other industry management content

• Industry social media channels

• Video content highlighting levy-funded R&D and how it’s being used on farm, and

• Media releases and other industry articles.