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Media messages about sustainable seafood: how do media influencers affect consumer attitudes?

This project developed a comprehensive picture of how relationships between chefs, media and industry shape consumer views about Australian seafood; it provided recommendations for how industry can better utilise celebrity chefs and other media influencers; and offered best-practice guidelines for media engagement.

Project date

31 Dec 2017-30 Dec 2019
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Principal investigator

Michelle Phillipov

Research organisations

The University of Adelaide (UA)

Project funded by

Multiple industries
Aquaculture Wild catch fisheries

Fisheries Research and Development Corporation (FRDC)

The Fisheries Research and Development Corporation (FRDC) is a co-funded partnership between its two stakeholders, the Australian Government and the …
  • Location

    Australia

  • Organisation type

    Research funding body

Related tags

Focus areas

Industries

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