Agriculture Innovation Australia's "Know & Show your Carbon Footprint - Discovery Phase" project brings several benefits to the fishing and aquaculture sectors. By engaging key stakeholders, the project facilitates consultation and collaboration within the industry, ensuring that diverse perspectives and requirements are considered. Through this process, functional and non-functional requirements for creating a carbon footprint functionality specific to the fishing and aquaculture sectors are identified. The project also assesses existing solutions and data, comparing them to market requirements to enable accurate and automated carbon accounting. By understanding the gap between knowing one's carbon footprint and making informed decisions for emissions reduction, the project empowers stakeholders to take action towards sustainability. The project's deliverables, including solution design and a comprehensive report, provide valuable insights and inform future investment in the "Know & Show" solution, benefitting the industry as a whole.