The implementation of the FRDC's 2020-25 R&D Plan - Strategic activities project brings several benefits. Firstly, it facilitates a shift towards systems thinking and design-thinking approaches, ensuring that the right problems are addressed in the right way. This allows for more effective problem-solving and innovation within the fisheries industry. Secondly, the project promotes co-investment and collaboration, enabling the FRDC to overcome revenue limitations and deliver greater impact through partnerships. Thirdly, the development and implementation of a performance measurement framework ensures progress monitoring and accountability, leading to improved organizational performance. Lastly, the project establishes a system for gathering and utilizing intelligence, providing valuable insights for planning, adapting to external conditions, and making informed decisions for the future.