Standard fish names removes confusion, strengthens consumer confidence, creates market efficiencies and consistency, underpins effective fisheries monitoring and improves management of food fraud / food safety. The aim of this project is drive development and ongoing maintenance of Australian Fish Names Standards to ensure that FRDC maintains accreditation as a Standards Development Organisation and continues to provide advice on the content and uptake of the Australian Fish Names Standard and other FRDC developed standards to the broader seafood industry and government. It will drive continual improvement in the content and relevance of the Australian Fish Names Standard AS 5300 and underlying procedures to meet market, regulator and stakeholder needs and expectations.