The project aims to facilitate a cultural change process in the NSW wild harvest sector towards co-management in the NSW Northern Fish Trawl. By addressing the need for culture change skills, the project supports the Industry Vision of fisheries management built on co-management and stakeholder consultation. The current relationship dynamics between industry and government hinders progress towards this vision. The project develops and tests a process of culture change specific to the seafood industry and government agencies, fostering a trusting and collaborative culture. This cultural shift enables stakeholders to adopt new ways of thinking and working, paving the way for a profitable fishery and effective co-management model.