Banana industry communications program

This investment is responsible for ensuring Australian banana growers have access to timely, relevant and useful information regarding industry R&D, news and developments. The goal is to facilitate the uptake of new information, technologies and practices and by doing so helping growers have more productive, profitable and resilient businesses.

The program produces a range of materials and maintains key communication channels, including but not limited to:

• The tri-annual Australian Bananas magazine, with digital issues accessible here

• Industry e-bulletins, produced monthly and more frequently as needed

• The Australian Banana Growers’ Council website

• Social media, including the Australian Banana Growers’ Council Facebook page and industry Twitter account

• SMS notifications and phone calls to growers

• Video content to convey information to growers, available through the Australian Banana Growers’ Council YouTube page.

  The project is also responsible for media relations services, creating and distributing media releases and fielding media enquiries on behalf of the industry. It also assists in developing posters, fact sheets and other materials in conjunction with the industry’s extension program.