Multiple industries
Aquaculture
Wild catch fisheries
Fisheries Research and Development Corporation (FRDC)
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A market research-driven and co-management approach to developing an industry strategy for the SA Charter Boat Fishery
This project aims to take a market research-driven and co-management approach to developing an industry strategy for the South Australian (SA) Charter Boat Fishery in order to better understand the needs and wants of recreational fishers and the capacity of the charter fleet to meet this demand.
The project will:
- quantify the economic impact of the industry to different regions based on client expenditure levels;
- conduct a target analysis of clients who have taken a fishing charter to assess satisfaction levels and gather suggestions for how to boost satisfaction, reach more clients and expand the market; and
- assess the current capacity, willingness and desire of the charter boat fishery to meet existing and projected demand, both qualitative and quantitative.
Project date
10 Jan 2019-29 Jun 2019
Principal investigator
Julian Morison
Project funded by
Focus areas
Industries
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