Multiple industries
Beef cattle
Sheep & lamb
E-commerce & market platforms
Research project
This project will explore the supply chains and relationships that exist between Australian processors/exporters and the final retail customer. The research focuses on the proposition that there is a middle market where consumers are still prepared to pay a slightly higher price for enhanced integrity. Meat & Livestock Australia (MLA) hypothesizes that such segments exist and technological solutions to providing information and assurances may add value to these mid-tier segments.