The project will undertake an innovation culture audits across a range of meat processing plants in conjunction with several demonstration initiatives. This project seeks to understand the cultural barriers to innovation and develop a systematic approach to drive innovation within the businesses while simultaneously working to overcome the existing barriers. This creates a cultural pull for innovation within a meat processing business rather than pushing innovation into a business. The project will be underpinned by theory, yet its application will be driven by practice. An initial quantitative and qualitative culture audit will occur for 3 small, 3 medium and 3 large plants. This will allow key stakeholders to gain an overview of business and plant culture across our industry. The demonstration initiatives will then be implemented in one business including Managerial Leadership Program, Systems Design, Innovation Leadership and finally Innovation Implementation.