Pet Food (Insights2Innovation) Review
The pet food category is rapidly shifting due to changes in consumer expectations and global trends. This project identified new opportunities for the red meat industry to capture value currently lost to multinational pet food manufacturers.
Project date
14 Apr 2019-26 Dec 2019
Principal investigator
Michael Lee
Research organisations
Greenleaf Enterprises Pty Limited
Project funded by
Multiple industries
Alternative protein
Beef cattle
Other rural industries
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Focus areas
Industries
Technology areas
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