This investment aims to identify key malt flavour characteristics of Australian and Canadian malt to determine why Canadian malt is preferred in China and other key export markets. The investment also will try to determine what are the genetic and environmental factors that contribute to different malt flavour profiles. This information can be then be used by researchers and breeders to develop barley varieties that will be more competitive in the Chinese and other export markets to increase the demand for, and price of, Australian malting barley.