Gamification (Experience More) – Zappar
This project will develop proof of concept packaging designs for red meat products using embedded augmented reality (Zappar). These concepts will be used as a case study to share with Australian red meat brand-owners and retailers.
Project date
15 Apr 2019-1 Aug 2020
Principal investigator
Michael Lee
Project funded by
Multiple industries
Alternative protein
Beef cattle
Other rural industries
Related tags
Focus areas
Industries
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