Onside began as a simple check-in, visitor management and health and safety tool but has since evolved into a comprehensive operations software for all rural sectors globally, including viticulture, horticulture, other agriculture and contracting businesses servicing the rural sector.

Onside was founded to provide a technology-based system to support farmers, growers and contractors manage their operations. The concept came from the challenges faced by the founders running a large agricultural business with dozens of farms, hundreds of employees and thousands of people coming and going from the farms. There was no simple way to know who was on farms in real-time, what they were doing, how to get in touch with them and how to know they had all the information they needed to get on with the job quickly and efficiently, but also safely.

Onside has been awarded competitive grants from Callaghan Innovation and AGMARDT to support their R&D program and millions in investment from some of New Zealand's leading venture funds. Onside won the Science category of the 2020 New Zealand Biosecurity Awards for their work.

Today, Onside is used by over 28,000 people, 10,000 properties and 4,000 rural businesses to improve operations, communications, compliance and biosecurity readiness and response.