Opportunity for

ProTag are seeking $2m investment from agritech investors and partnerships with:

• farm management platforms
• environmental and animal health improvement and open source data sharing companies
• collaboratively minded IoT companies
• pharmaceutical companies
• beef, sheep and dairy industry bodies.

Opportunity description

Industry challenge:

Livestock farmers are under pressure to improve animal performance while ensuring livestock wellbeing with less manpower, inputs, and a significantly reduced impact on the environment.

Current livestock monitoring devices have limited capabilities, expensive, and work within siloed systems unfit for modern, holistic, data-centric agriculture. Limited software and data interoperability prevents industry innovation and hinders the farmers ability to solve their pressing issues. ProTag is a next generation smart tag that enables deeper individual animal insights through our world leading behaviour analytics and advanced location monitoring technology. Our open approach to collaboration and data sharing unlocks industry innovation and facilitates the development of new technologies and insights to further improve animal health, farm efficiency, and reduce environmental impact.

Current opportunity:

ProTag are seeking $2m investment from agritech investors and partnerships with:

• farm management platforms
• environmental and animal health improvement and open source data sharing companies
• collaboratively minded IoT companies
• pharmaceutical companies
• beef, sheep and dairy industry bodies.

ProTags are on a mix of commercial and research trial farms across New Zealand. Raw data has been gathered over several years, along with behaviour observation and data validation testing which is constantly used to further improve our AI and behavioural modelling. We have finalised the design that will go to market - making the tag a single-prong tag and reducing the weight by over 30% of the current iteration.

Interest in the tag by farmers is great due to its capabilities, ease of deployment, ROI and cost.

Our business plan sees sales to dairy farmers in New Zealand in 2024, expanding to the beef market in New Zealand and Australia in 2025, the US in 2027 and South America in 2028. ProTag has integrated with one industry partner already, is in discussion with 10 others, and has plans to engage with many others, both locally and internationally. Our goal is to provide data to third parties that can then supercharge their own offerings.

We have a provisional patent filed in 2022.

Opportunity background:

ProTag is a low-cost wearable device that uses novel positioning technology to provide continuous location, thereby giving insights like never before at an affordable price. Heat monitoring, lameness detection, pasture and feed insights, and behaviour in context are just some of the benefits ProTag can deliver.

ProTag uses embedded high performance sensors, has accurate and efficient GPS, multiple temperature sensors, solar panel and battery, is reusable and has simple Bluetooth and NFC provisioning. It also provides an alternative to expensive automatic drafting gates and will provide real-time alerts personalised to what each farmer wants to know. Its machine learning and AI modelling algorithms make it stand out from the crowd.

Combine all these features with the ability to then send data to third parties, the insights farmers and industry can gain from ProTag is second to none.

The current market conditions are highly favourable for ProTag. In New Zealand, the usage of dairy wearables has surged fivefold in the last five years, and this trend is expected to continue owing to the considerable return on investment some wearables can offer. ProTag stands unrivalled in the market as no other wearable can match its capabilities at its competitive price point.

Opportunity potential other applications:

Accurate and continuous location opens up opportunities in many other markets.

ProTag aims to become the preferred choice for wearables. Others will find that incorporating data from ProTag into their own ecosystems is both a logical and cost-effective decision from a data perspective.

We are confident in our potential to lead the wearable market and are consistently seeking collaborations with partners who wish to integrate with us, combining our data with their expertise to really drive value. As we continue to improve our product, we anticipate attracting more partners.