Orijin Plus is a platform that addresses the increasing demand for authenticity, provenance, and traceability of food and beverage products in Asia, particularly in China. It utilises blockchain and IoT tracking to create a tamper-proof and traceable source of the product, which enhances the overall trust and transparency in the food supply chain.

Orijin Plus connects wholesale brands directly to consumers through its platform, with their products sold via existing retail distribution channels. This arrangement provides brands with customer insights and allows them to market their products through the app and digital advertising, powered by Orijin Plus data, directly to known buyers. The closed-loop sales attribution reporting feature provides brands with valuable information that they cannot obtain through their current digital advertising spend.