Orijin Plus: GS1 2D barcode and Digital Product Passport platform for Australian agrifood and fibre exporters
Opportunity for
Australian food, beverage and natural-fibre brands and exporters preparing for GS1 Sunrise 2027 and Digital Product Passport requirements, while building direct relationships with the consumers who buy their products.
Producers of wool, cotton, leather and other natural fibres facing the EU Digital Product Passport, which names textiles as a first-priority category requiring fibre-level traceability.
Supply-chain and channel partners across agrifood and fibre seeking proven traceability and consumer-engagement technology.
Opportunity description
Industry challenge
Consumers and regulators increasingly want proof of where a product comes from, and that demand is sharpest in export markets where producers sit far from the end buyer. Retailers are moving to GS1 2D barcodes under GS1 Sunrise 2027, and the EU Digital Product Passport is arriving, with textiles named as a first-priority category that will require fibre-level origin traceability for materials such as wool and cotton. Australian agrifood and fibre exporters need a way to meet these requirements and turn them into commercial value, not just a compliance cost.
Current opportunity
Orijin Plus is a GS1 2D barcode and Digital Product Passport platform for agricultural and consumer product brands. One GS1 Digital Link QR code prepares brands for GS1 Sunrise 2027 and Digital Product Passport requirements, proves provenance and authenticity, and connects brands directly to consumers through loyalty, competitions and first-party data. It works across food and beverage and natural fibres such as wool, cotton and leather. For exporters, that means measurable consumer relationships and traceability records ready for the markets that demand them. The platform is trusted by 850+ brands across 32 markets and is managed from one dashboard, with no developer required.
Opportunity background
Orijin Plus was founded by brothers Rhys and James Williamson and built with Australian agrifood research partners including Meat & Livestock Australia (MLA), the Australian Meat Processors Corporation (AMPC) and the Department of Primary Industries and Regional Development WA (DPIRD). It was designed to address the lack of trust in exported supply chains and to help producers build direct, measurable relationships with consumers.