Australian Pork Limited

About Australian Pork Limited

APL exists to achieve better outcomes for the Australian pork industry by performing marketing activities to improve demand for Australian pork, research and development to strengthen the industry’s competitiveness and represents the industry to ensure governments and regulators have all necessary information for successful policy outcomes.  

APL is an industry owned, not for profit organisation, governed by an independent board of specialist and producer directors.

To meet the expectations of Members and pork producers, APL maintains relationships across the whole supply chain including APL Members, federal and state regulators, abattoirs, wholesalers, retailers (including restaurants and foodservice) and consumers.

Funding

• Funded through pig slaughter levies,
• R&D matching provided by the Australian Government through the Department of Agriculture, Fisheries and Forestry. 

Strategic priorities

Australian Pork invests in research and projects that align with their strategic priorities and annual operating plan. These priorities are listed above and outlined in the Australian Pork Strategic Plan 2020 - 2025.

1. Growing fresh pork demand: Increased domestic popularity and market share of pork in home and out of home environments.
2. Diversifying markets and revenue: Exploring new domestic markets, opportunities and revenue for Australian pork while growing international demand.
3. Driving sustainable productivity: Supporting sustainable productivity by reducing cost of production, delivering meaningful research and strengthening the workforce.
4. Advancing industry integrity: Demonstrated leadership on animal welfare, industry compliance and collaboration and biosecurity.