Science Support for Marketing

This project builds on OF-00576 and OF-00631 to fund specialist research on the health and wellbeing benefits of wool apparel across sleep, sport, and emergency settings. It will produce literature reviews and fact sheets to support AWI marketing. It also supports OF-00579 by assessing risks from EU PEFCR and other schemes (including SBTi) that may disadvantage natural fibres, and by providing LCA expertise, updates to wool LCAs as needed, and technical material for advocacy.