Red Meat Processing National Campaign - More to Meat (Phase 3)

Phase 3 will expand on the successful elements from the campaign to date but incorporate several additional objectives in line with a new multi-stage approach. This multi-stage approach can be summarised as follows: 1. Grow the industry’s base audience by campaigning in new regional markets; 2. Establish a coalition of support amongst red meat supply chain organisations; and, 3. Carefully target selected swing audiences in metropolitan areas (informed by research). The third year of this project will run for 11 months, beginning October 2024 and concluding August 2025.