Our Farm, Our Plan - Phase 2

Our Farm, Our Plan (OFOP) has become a flagship Dairy Australia program, engaging over 1,150 farmers since its 2019 pilot and attracting more than $3 million in external funding, achieving rapid uptake compared to other programs like Feeding Pastures for Profit. Data shows OFOP participants engage more broadly with DA programs, and innovative delivery models—online, intensive, and engagement-led—align strongly with DA’s Farmer Engagement Strategy, reaching harder-to-access farmers. While OFOP will eventually transition to BAU, this proposal seeks DA’s commitment for the next three years to continue delivering significant farmer benefits, leverage external funding, build DA capability, and strengthen alignment with FES. Key targets include reaching 2,000 participants by June 2027, securing matched external funding by December 2025, and embedding the engagement-led model through regional team capability building.