Projects

New meat products testing Shopper 360

This project will build on an existing Meat and Livestock Australia (MLA) marketing project with Lumaten to utilise a virtual supermarket to build and test new value-added meat product concepts. Categories includes meat-plant snacks and beauty/wellness products made from red meat.

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Project date

20 Dec 2019 - 10 Aug 2021

Principal investigator

John Marten

Research organisation

Lumaten Australia Pty Limited

Project funded by

Organisation

Meat and Livestock Australia (MLA)

Research funding body

MLA’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry.

We do this by:

Delivering research and development that contributes to producer profitability, sustainability and global competitiveness
Growing demand for red meat in Australia and overseas

MLA is a public company limited by guarantee....

New South Wales, Australia