International Avocados Evaluation Mission

Currently Hort Innovation runs programs in Singapore, Malaysia, Japan & Hong Kong. We do this by engaging with service providers who connect with importers and retailers to deliver activities agreed with by industry. Hort Innovation Australia is seeking investment for a member from AAL, industry and HIA to visit these markets during mid-campaign to assess the deliverables. The unannounced visits will be to review what is actually being performed in-market. Thereafter, the delegates can make meeting with category buyers to build relationships and get a better understanding on how to improve the program.