Insights into barriers and bridges to the producer adoption of multi-week and seasonal climate forecasts

The accurate prediction of weather is critical to the success of agricultural industries. This project will investigate farmers' use of multi-week (2-8 weeks) and seasonal climate forecasts (1-6 months) through in-depth interviews with stakeholders from the meat, dairy, grain, wine and sugar industries, to determine ways to increase the uptake of climate information to improve productivity and profitability. This will help build an improved understanding of how different industries respond to climate information and what action could be taken to improve their adaptation responses.