Horticulture Comms Evaluation Modules

This project examines the impact of Hort Innovation’s Apple and Pear, Avocado, Banna, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns. These insights will provide Hort Innovation and industry with a clear view of how the campaigns have performed in driving salience, specific messages and purchase intent. The research will look at campaign awareness, channel recall, key messages, impact on behaviours and key attitudes towards the brand/category.