Projects

Gamification (Experience More) – Zappar

This project will develop proof of concept packaging designs for red meat products using embedded augmented reality (Zappar). These concepts will be used as a case study to share with Australian red meat brand-owners and retailers.

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Project date

15 Apr 2019 - 1 Aug 2020

Principal investigator

Michael Lee

Research organisation

Virtual Method

Project funded by

Organisation

Meat and Livestock Australia (MLA)

Research funding body

MLA’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry.

We do this by:

Delivering research and development that contributes to producer profitability, sustainability and global competitiveness
Growing demand for red meat in Australia and overseas

MLA is a public company limited by guarantee....

New South Wales, Australia