Emerging Technologies - Impact of Consumer Perceptions

This project will provide an updated and expanded assessment of the top 10 emerging technologies across the agricultural sector to examine the real and perceived barriers to technology adoption, and to ensure the agricultural industries are well equipped to maintain their “social licence” to farm. The extent to which Australia’s profitability and production efficiency can improve in the next decade depends largely on the success of national efforts to reduce the ambiguity surrounding emerging agricultural technologies, and to constructively engage with consumers to identify possible concerns and overcome bottlenecks to adoption.