Projects
Building technology adoption capability in the Native Ag+Food sector.
The project aimed to enhance the adoption of new technologies among growers in the native Australian botanicals industry with the project focusing on addressing the barriers to technology adoption and demonstrating the benefits of various technologies through workshops and trials.
The project identified several barriers to technology adoption, including access to capital, lack of understanding and confidence in new technologies, inability to develop a convincing business case, fear of redundancy, and the remote locations of some native plantations. To address these barriers, the project organized workshops in Queensland and New South Wales, introducing technologies such as drone-based mapping, data-enabled weather stations, electric mowers, and Near Infra-Red scanners for in-field quality control.
The workshops revealed that many growers were hesitant to adopt new technologies due to a lack of understanding and confidence in their benefits. However, when technology providers presented clear and authentic value propositions, growers were more likely to consider adoption. The project also highlighted the importance of providing ongoing support and follow-up services to ensure the successful implementation of new technologies.
The project successfully demonstrated the potential benefits of new technologies and provided valuable insights into the barriers and enablers of technology adoption in the native Australian botanicals industry. It also emphasized the need for targeted support and practical demonstrations to foster technology adoption among growers.
Overall, the project contributed to building the capacity of the native Australian botanicals industry to adopt new technologies, enhancing the sector's innovation and sustainability.
The project identified several barriers to technology adoption, including access to capital, lack of understanding and confidence in new technologies, inability to develop a convincing business case, fear of redundancy, and the remote locations of some native plantations. To address these barriers, the project organized workshops in Queensland and New South Wales, introducing technologies such as drone-based mapping, data-enabled weather stations, electric mowers, and Near Infra-Red scanners for in-field quality control.
The workshops revealed that many growers were hesitant to adopt new technologies due to a lack of understanding and confidence in their benefits. However, when technology providers presented clear and authentic value propositions, growers were more likely to consider adoption. The project also highlighted the importance of providing ongoing support and follow-up services to ensure the successful implementation of new technologies.
The project successfully demonstrated the potential benefits of new technologies and provided valuable insights into the barriers and enablers of technology adoption in the native Australian botanicals industry. It also emphasized the need for targeted support and practical demonstrations to foster technology adoption among growers.
Overall, the project contributed to building the capacity of the native Australian botanicals industry to adopt new technologies, enhancing the sector's innovation and sustainability.
