ZeroTag

ZeroTag is a circular-tech startup based in Melbourne, focused on reducing food and packaging waste through smart technology and sustainable design. Our flagship product, Tap Tags, are smart fridge magnets that help households reorder directly from ethical, local, and sustainable food producers with a single tap. These NFC-enabled tags link directly to a brand website, reducing the need for marketing emails, unnecessary packaging. Our technology brings food producers closer to their customers by creating low-friction, high-retention digital touchpoints that sit on the fridge or pantry—right where food decisions are made.

We work with a growing ecosystem of food brands across dry goods, fresh produce, meal kits, specialty grocery, and baked goods. We’re especially focused on collaborating with regenerative farmers, zero-waste grocers, and value-added producers looking to improve customer loyalty and reduce environmental impact.

We’re currently exploring partnerships with organisations in sustainable packaging, food systems research, and consumer behaviour analytics, and are open to co-developing pilots that test refill-friendly logistics and circular delivery models.

At ZeroTag, we have also built a digital pantry app that uses AI to turn printed words into smart links. With smart reminders and storage tips users can now easily reorder from their favourite brands only when they are running low. This data-led approach supports a shift towards closed-loop food systems, giving producers valuable insights while empowering consumers to make better decisions.

We want to create a world where convenience and caring for the planet go hand in hand, and we’re looking to collaborate with agrifood innovators who share this mission.