Wine Australia

Wine Australia empowers the success of the Australian grape and wine sector across three key functions: 

• Research, Innovation and Adoption to enhance global competitiveness, helping grape and wine businesses meet the challenges of tomorrow, today.
• Market Development to increase the demand and premium paid for Australian wine across all markets by expanding market and promotion opportunities for Australian wine.
• Regulatory Services to safeguard product integrity and uphold the sector’s reputation by maintaining market confidence in the high standards expected of Australian wine.

Wine Australia is funded by the sector, for the sector, through grapegrower, winemaker and exporter levies and user-pays charges, with matching funds from the Australian Government for research and innovation. Working collaboratively with the sector and Government, we amplify insights, connection and capability building to support profitable, resilient and sustainable grape and wine businesses. Wine Australia’s five-year Strategic Plan 2025–30 and our Annual Operating Plan 2025-26 outline key investment priorities, which are guided by the Australian grape and wine community’s priorities.