The Australian Fish Names Standard (AFNS) was developed to ensure that all fish have a common set of names that are used along the supply chain. The correct use of fish names that are applied consistently enhances traceability and provides confidence for consumers. It provides the opportunity for uniformity across the states and territories with regard to the recording of species, which is fundamental for both sustainability and fishery science. However, as a voluntary scheme, the AFNS has no legal weight and serves as a reference only. This project is focussed on continuing to articulate the needs for the standards to become consumer law, whilst also advocating for further industry adoption of the standards.