1. "Producers generally learn best from others – seeing the agtech demonstrated, talking to existing users": our project allows local producers to see the agtech used on farm, with cattle, and they can then discuss with the students that have been using it, as to ease of use, and benefits of using the animal management system.
2. "Lack of awareness of the agtech and its applicability or functionality". MLA study found that there is a real lack of enablers out promoting the technologies, and there are not enough people trialing technologies that are willing to share information both positive and negative. Also, people in the livestock industry often do not have a strong understanding and there is a lack of extension as opposed to cropping. There is a need to find a new type of enabler to help facilitate evaluation and adoption. Our school and our Agriculture/Primary Industries students can be the enablers. Each student can promote the use of the technology within their own networks. Approximately 40% of these go on study Agriculture at university/Tocal or are employed in the rural sector. Many of our students (35-40%) are from farms, and about 50% have relatives on farms. Also, the field days, workshops and on farm demonstrations will help promote the technology to local livestock producers.