This investment delivers effective and timely communications to ensure Australian persimmon growers and other industry stakeholders are kept up to date with the latest R&D outcomes, marketing activities, and other industry news and information. In communicating R&D in particular, the ultimate goal is to lead to practice change for growers, boosting productivity and profitability.

The project employs a part-time Industry Development Officer who is responsible for improving the dissemination and uptake of information within the industry.

The regular communication channels produced and maintained by the project include but aren’t limited to:

• The Persimmon Press e-newsletter (link)

• National Persimmon Industry Field Day and Conference

• Webinars and regional events to showcase outcomes from levy-funded investments, and

• The Persimmons Australia website, link, (if a levy payer)