Nursery Usage & Attitudes Benchmark Program
This project is benchmarking consumers’ attitudes and perceptions of the nursery category. The results will be used to inform and improve the impact of future marketing and provide the foundations to identify how future campaigns impact attitudes and behaviours.
The benchmarking will determine the level of brand health (consideration, purchase intent) of nursery products, and identify salient attitudes and perceptions relevant ot the nursery category.
Project funded by
Related research projectsSearch all research projects
Horticulture impact assessment program 2020/21 to 2022/23
Find out how we can help you.
Find answers to our most frequently asked questions on research projects, commercial opportunities, organisations and more.
Still have questions or have feedback on the site? Please get in touch by completing our enquiry form.