New meat products testing Shopper 360
This project will build on an existing Meat and Livestock Australia (MLA) marketing project with Lumaten to utilise a virtual supermarket to build and test new value-added meat product concepts. Categories includes meat-plant snacks and beauty/wellness products made from red meat.
Project date
20 Dec 2019-10 Aug 2021
Principal investigator
John Marten
Project funded by
Multiple industries
Alternative protein
Beef cattle
Other rural industries
Focus areas
Industries
Technology areas
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