A survey by the Primary Industries Education Foundation Australia (PIEFA) found that 40% of Year 10 students thought farming damaged the environment and 55% of students did not link innovation to primary production. Despite this, 100% of primary school teachers and 91% of secondary teachers believed it was important to teach students about food and fibre production. This project supported Fisheries Research and Development Corporation's (FRDC) membership of PIEFA, a not for profit organisation that aims to engage and inform students, teachers and the broader community about the role and importance of primary industries. Through PIEFA, FRDC will develop, promote and extend specific resources for the Australian Fishing industry, focusing on sustainability, science and innovative practices.