Lift the demand for Australian Ginger:consumer requirements for industry growth

This project aims to assist Australian ginger growers increase domestic (and export) demand for ginger by: understanding market opportunities, provide underpinning research that will guide the development of future promotional campaigns and provide confidence to industry in their effectiveness both in terms of creative strategy and selected channels and targets.

Project date

1 Feb 2018-1 Oct 2018

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Principal investigator

Steve Sheppard

Research organisations

Brand Story Pty Ltd

Project funded by

Multiple industries

AgriFutures Australia

AgriFutures Australia proudly focuses on building a rich future for Australian agriculture. We live and work in the regions and …

Location
Australia
Organisation type
Research funding body

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Lift the demand for Australian Ginger:consumer requirements for industry growth

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Identifying opportunities from collaborating along and across value chains.

Dispelling value uncertainty for hay growers – application of high-throughput, low-cost phenomics to predict Oaten hay quality in-crop fields, while improving oat breeding selection efficiency.

Navigating Environmental and Social Lending Opportunities for Australian Producers

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