Multiple industries
Alternative protein
Aquaculture
Cereal grains
Cross industry
Essential oils
Fruits
Game
Honey bees
Nuts
Other rural industries
Pasture, fodder & feed
Poultry
Pulse grains
Lift the demand for Australian Ginger:consumer requirements for industry growth
This project aims to assist Australian ginger growers increase domestic (and export) demand for ginger by: understanding market opportunities, provide underpinning research that will guide the development of future promotional campaigns and provide confidence to industry in their effectiveness both in terms of creative strategy and selected channels and targets.
Project date
1 Feb 2018-1 Oct 2018
Principal investigator
Steve Sheppard
Research organisations
Brand Story Pty Ltd
Project funded by
Focus areas
Industries
Technology areas
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