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Lift the demand for Australian Ginger:consumer requirements for industry growth

This project aims to assist Australian ginger growers increase domestic (and export) demand for ginger by: understanding market opportunities, provide underpinning research that will guide the development of future promotional campaigns and provide confidence to industry in their effectiveness both in terms of creative strategy and selected channels and targets.

Project date

1 Feb 2018-1 Oct 2018
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Principal investigator

Steve Sheppard

Research organisation

Brand Story Pty Ltd

Project led by

Multiple industries
Alternative protein Aquaculture Cereal grains Cross industry Essential oils Fruits Game Honey bees Nuts Other rural industries Pasture, fodder & feed Poultry Pulse grains

AgriFutures Australia

AgriFutures Australia proudly focuses on building a rich future for Australian agriculture. We live and work in the regions and …

Multiple industries
Alternative protein Aquaculture Cereal grains Cross industry Essential oils Fruits Game Honey bees Nuts Other rural industries Pasture, fodder & feed Poultry Pulse grains
  • Location

    Australia

  • Organisation type

    Research funding body

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Focus areas

Technology areas

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