Skip to Content Skip to Navigation

Innovating communications for accelerated growth in emerging industries

CQUniversity will develop and implement customised communications strategies for each of the six emerging industries identified by AgriFutures. 
These strategy documents will include:
Clearly defined target audiences
Key messages detailing the value propositions of the industry for those audiences
Practical, affordable and effective tools and channels for delivering the messages to the target audiences, and
A creative approach that will capture awareness and grow engagement in the emerging industry, utilising novel and emerging extension practices such as creative non-fiction storytelling techniques, nudge theory and working with agents of change.
CQU will work hand in hand with AgriFutures' project team and the industry leaders to engage stakeholders and leverage their experience and networks as a means of raising awareness and increasing adoption. This collaborative approach will ensure messages address the motivators of the target audiences, as well as empower the industry bodies for the long-term.
Finally, CQU researchers will assess the methods used in each of the six strategies to provide a comparative analysis of their impact. The insights and recommendations from this report will assist AgriFutures in supporting future emerging industries in designing effective and innovative extension programs.
 

Project date

26 May 2022-24 Jul 2025
Visit website

Principal investigator

Michael Thomson

Project funded by

Multiple industries
Alternative protein Aquaculture Cereal grains Cross industry Essential oils Fruits Game Honey bees Nuts Other rural industries Pasture, fodder & feed Poultry Pulse grains

AgriFutures Australia

AgriFutures Australia proudly focuses on building a rich future for Australian agriculture. We live and work in the regions and …

Multiple industries
Alternative protein Aquaculture Cereal grains Cross industry Essential oils Fruits Game Honey bees Nuts Other rural industries Pasture, fodder & feed Poultry Pulse grains
  • Location

    Australia

  • Organisation type

    Research funding body

Logo for AgriFutures Australia

Focus areas

Sustainabilities

Related research projects

Search all research projects
Logo for FodderSafe (2022-2025)
Multiple industries

FodderSafe (2022-2025)

  • Funded by

    AgriFutures Australia

  • Project date

    9 Sep 2022 - 30 Jun 2025

  • Research organisation

    Agsmart Pty Ltd

Have questions?

Find out how we can help you.

Find answers to our most frequently asked questions on research projects, commercial opportunities, organisations and more. 

Still have questions or have feedback on the site? Please get in touch by completing our enquiry form.