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Co-designed Scoping study to unlock the power of digital

Digital innovation lies at the heart of value adding to chicken meat. It is key to optimising individual stages of production systems such as day to day shed operations, optimising inputs and meeting product specifications, to flows into and through logistics and distribution networks and to advanced consignment and traceability systems that provides for product quality assurance and consumer engagement. This proposal takes a two-phased approach to scoping out digital innovation in the chicken meat industry. Phase 1: A design-led workshop will develop the framework for subsequent well-designed fact-finding studies that will inform digital innovation in the chicken red meat industry including traceability systems and platforms for digital operations. Phase 2: Use information from Phase 1 to work with the wider supply chain in a focussed way through site visitations, interviews and desktop analyses. The Scoping studies will include key challenges, key innovation foci and pathways to ensure that innovations include social, institutional and technological considerations.


Project date

1 May 2019-14 Jun 2020
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Principal investigator

David Lamb

Project funded by

Multiple industries
Alternative protein Aquaculture Cereal grains Cross industry Essential oils Fruits Game Honey bees Nuts Other rural industries Pasture, fodder & feed Poultry Pulse grains

AgriFutures Australia

AgriFutures Australia proudly focuses on building a rich future for Australian agriculture. We live and work in the regions and …
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  • Organisation type

    Research funding body


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