The objective of this project is to significantly accelerate the uptake of genomic testing of heifers by Australian dairy industry, so that it becomes a routine practice on most Australian dairy farms. Genomic testing allows the earlier identification of high genetic worth animals, thus allowing farmers to better manage their herds.

The project has three components of work:

1. improving farmers’ experience with testing by cutting the turnaround time to receive genomic results from eight weeks to four;
2. investigating possible incentives for testing through a pre-competitive coalition between service providers and industry and
3. a communication and extension campaign to raise awareness of the benefits of heifer genomic testing and assist farmers to make informed decisions using their results.