DIRT LAB is a business foundry that builds new businesses either via origination (creating our own businesses from internal ideas), creating joint ventures with others to explore a defined problem, or investing our resources into existing early-stage companies or founders.

We complement the founding team with fit for purpose expertise and manpower as needed to accelerate the progress, growth and validation of the developing business. We provide strategic direction, shape and design products, provide back-end office services and shape the go-to-market to achieve traction and validate the concept.

Our model looks to reduce the risk of early-stage businesses by leveraging our team’s compounding knowledge and experience and bringing insights gained in the past to each new business. Utilising a repeatable process and experienced team means we can do it again and again, shepherding businesses on the journey to systematically improve the chance of success.