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Orijin Plus: Revolutionary traceability platform that boosts export sales and profitability - $5m investment round

Orijin Plus platform

Opportunity for

  • Investors (HNW, family offices, venture capital) seeking a high growth B2B2C platform that is exposed to Asian emerging markets and delivers downstream value to agriculture supply chains
  • Food and beverage brands looking for export growth, seeking to enter new markets or wanting to provide product confidence for their end consumers.
    ^This opportunity is only for professional and sophisticated investors.

Opportunity description

Industry challenge:

Asian consumers lack trust in imported food supply chains. A recent Temasek, PWC and Rabo Bank research paper stated "81% of Chinese and 45% of Singaporeans are likely to trace their food sources due to safety concerns". Food and beverage export brands are frustrated with not being able to measure ROI of supply chain traceability initiatives that don't directly result in measurable export growth. Wholesale export food and beverage brands are disconnected from their ultimate end consumers and have no ability to obtain direct consumer relationships which restricts marketing initiatives and overall consumer insights.

Current opportunity:

Orijin Plus is a platform that uses blockchain and IoT tracking to improve trust and transparency in the food supply chain, while also providing a novel loyalty marketing engine that authenticates the supply chain. The company has launched a $5 million seed investment round to support its launch in Singapore and enter another Asian market within the next year. Orijin Plus has already validated its platform in China, where it was originally created for the founders' in-house beef brand. In Singapore, the company has launched the multi-brand ecosystem with lots of brands already on the platform.

The platform offers insights into customers, allowing wholesale export brands to market their products directly to their known buyers. It also provides closed-loop sales attribution reporting, which offers valuable information that wholesale brands cannot obtain through their current digital advertising spend.

Investing in Orijin Plus provides a unique opportunity to be part of a cutting-edge platform that is transforming the way food and beverage companies can combine supply chain integrity and marketing. With the potential for quick expansion into other markets, investing in Orijin Plus offers exposure to a company that can achieve multi-market growth. Interested investors can contact the company for a demonstration and access to the data room.

Opportunity background:

Orijin Plus was developed by an export brand with its own internal development team. It has spent three years developing and testing the platform in the China marketplace. In that time research partnerships were formed with Meat & Livestock Australia (MLA), Australian Meat Processors Corporation (AMPC) and Department of Primary Industries and Regional Development Western Australia (DPIRD WA). The aim was to address the lack of trust in imported food supply chains in Asia and help wholesale export brands build direct-to-consumer relationships.

The platform enables supply chain integrity, driving customer loyalty and repeat purchases. The results achieved during the testing period were exceptional, leading to the launch of a multi brand ecosystem in Singapore.

The platform's loyalty program uses a common currency to verify food supply chains, driving customer engagement, data exchange, and fostering a network effect across a multi-brand coalition. Orijin Plus has huge growth potential, the platform can provide measurable ROI for brands existing marketing spend and solve the challenge of accessing first-party data in a cookieless future. Supported by an experienced team and industry experts, including former FlyBuys CEO John Merakovsky, former Global Markets CEO of Payback Kai Klippel, and Airbnb software engineer Nathan Baxter, the platform is poised for even greater success in the future.

To find out more about this opportunity or to get in touch with the team "Enquire now" above.

^Professional and sophisticated investors as defined in the Corporations Act 2001 (Cth). The content of this opportunity is intended for use by persons having professional experience in matters relating to investments and must not be acted or relied upon by any other person including, without limitation, retail clients.

Opportunity type

Seeking investment, Seeking partners
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Early to Mid (TRL 1-7)
For opportunities that are seeking solutions providers who are in the early to mid stages of readiness.
What does this mean?
Describes the stage of the challenge or opportunity being pursued.

Opportunity led by

Multiple industries
Beef cattle Dairy Eggs Essential oils Fruits Packaged food Pork Poultry Sheep & lamb Vegetables Wild catch fisheries Wine
evokeAG. Alumni

Orijin Plus

Orijin Plus is a platform that addresses the increasing demand for authenticity, provenance, and traceability of food and beverage products in Asia, particularly in China. It utilises blockchain and IoT tracking to create a tamper-proof and traceable source of the product, which enhances the overall trust and transparency in the food supply chain.
  • Location

    Western Australia

  • Organisation type

    Startup or Scaleup or SME


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