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Grown Not Flown: Investment and partnership opportunity for innovative online marketplace

Nikki Davey, CEO at Grown Not Flown

Opportunity for

  • Investors^, Angel, Family offices, Venture capital, corporate venture capital & strategic partners who are looking for impact investment opportunities with global potential.
  • Small or emerging industries that are interested in building an industry specific digital ecosystem that can provide an online marketplace, education hub and community forum.
    ^This opportunity is only for professional and sophisticated investors.

Opportunity description

Industry challenge

Within the cut flower industry, around 70% of Australian growers are micro-to-medium sized. This results in a highly fragmented supply chain, limited industry data, and limited selling options for smaller growers who don’t produce the volumes required to sell into traditional wholesale markets.

Prior to Grown Not Flown, there was no aggregated view of flower farmers within Australia (or globally). If you wanted to purchase locally grown flowers, it would take a significant effort to search, source and connect with local growers, often needing to rely on social media as the platform to find and contact growers, as many of them don’t have their own websites.

The Australian cut flower market is worth $277 million, globally it’s worth $33.3 billion, and is expected to increase to $53.9 billion by 2032. Around 50% of flowers sold in Australia are imported; these imported flowers are often treated with harsh chemicals due to Australia’s strict biosecurity measures.

Current opportunity

We are seeking both investment and industry partnership opportunities.

Industries seeking technology that provides a digital marketplace, aggregated real-time supply chain data, and online education infrastructure to publish or push out education (masterclasses, workshops, webinars, online courses etc.), we have a ready-made solution that can be customised and scaled for your industry.

Investors interested in partnering with an organisation that is focused on reducing flower and food miles, supporting micro-economies and championing locally produced goods, whilst genuinely showcasing ESG considerations as part of its core business.

We have had significant organic growth since launching on July-21 with over 2,100 small-scale growers having self-onboarded. Our platform went global in our second month of launching, and we currently have users in 37 countries. There is a global need for technology that supports small-scale growers and we’re dedicated to filling this often-neglected gap.

To find out morea boute this opportunity or to express interest go to "Enquire Now".

Opportunity background

Grown Not Flown is a slow flower directory, digital marketplace and online education hub dedicated to supporting micro and small-scale growers. We currently have over 2,100 growers signed up and users in 37 countries.

Our platform provides each grower with their own online profile and shop, unique URL, in-platform messaging, and access to our community grower forum. We offer a membership-based subscription to our online masterclasses hub, and have a chart topping podcast, Vocal About Local.

Grown Not Flown was originally created for the cut flower industry however recently expanded to include all types of locally grown produce.

Potential other applications

The Grown Not Flown platform has the potential to be easily customised and scaled into other industries outside flowers and produce i.e. biochar, hemp, wool, etc.

If an industry has a highly fragmented supply chain, limited industry data, no aggregated view of producers, and limited selling options, then our platform can be easily adapted to meet your industry's needs.

^Professional and sophisticated investors as defined in the Corporations Act 2001 (Cth). The content of this opportunity is intended for use by persons having professional experience in matters relating to investments and must not be acted or relied upon by any other person including, without limitation, retail clients.

Opportunity type

Seeking investment, Seeking partners

Express interest by

Monday, 30 September 2024 22:00 Australia/Sydney


Any (TRL 1-9)
For opportunities that are seeking solutions providers who are at any stage of readiness.
What does this mean?
Describes the stage of the challenge or opportunity being pursued.

Opportunity led by

Other rural industries
evokeAG. Alumni

Grown Not Flown

Grown Not Flown operates as a connecting platform for small-scale producers, particularly flower farmers, establishing a global link with consumers.
  • Location

    Victoria, Australia

  • Organisation type

    Startup or Scaleup or SME


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