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Whole Green Foods - $2M bridging round

Opportunity for

  • Early-stage investors with an interest in foodtech, better nutrition, and eliminating waste in the food production value chain

Opportunity description

Industry challenge:

The cost of food waste to the Australian economy is estimated to be around $20 billion each year. In fact, up to 25% of all vegetables produced never leave the farm and 1,460 gigalitres of water is used annually to grow Australian produce that is thrown out.

Current opportunity:

Whole. are seeking engagement from early-stage investors with an interest in foodtech, better nutrition, and eliminating waste in the food production value chain. They are now raising $2M (AUD) in a bridging round to complete some key analysis, validate the business model, and engage with key partners.

Opportunity background:

Whole. is commercialising a proprietary technology that enables cost-effective and large-scale production of plant-based products using produce that would otherwise be wasted. What makes this technology even better is that it’s 100% free of any chemical processing, produces no waste, and maintains all of the nutritional goodness of the original ingredients.

In early 2021, Whole. completed a heavily oversubscribed $500k pre-seed capital raising, which is expected to provide a funding runway until Q3 2022. Most of these funds are being used to commission a small-scale R&D facility in Western Australia with a production capacity of about 15,000L/day which will be operational early February 2022.

Over the coming months Whole. will be undertaking four paid trials of their technology – focusing primarily on waste upcycling applications for a range of fruit, vegetables, legumes and cereals.

Whole. are currently collaborating with the CSIRO to conduct a range of nutritional studies on their ingredients, and have two Australian universities engaged on research projects relating to eliminating allergens.

Whole. were recently recognised as a finalist in the Western Australia Innovator of the Year Awards 2021, an Australian finalist in the Extreme Tech Challenge (XTC), a cohort member in the inaugural Rocket Seeder Food Waste + Loss Program, a cohort member in the HARVEST Agtech accelerator program, and a cohort member in the inaugural X-Protein Labs Program in the Peel Food Innovation Precinct.

Whole. collaborate with The University of Western Australia and are involved in nutritional studies with Commonwealth Scientific and Industrial Research Organisation (CSIRO) under Kickstarter Program.

Potential other applications:

While food processing is their primary focus, they have also demonstrated application of the technology in the fields of agriculture (for enriched nutrient application), pharmaceuticals (for transdermal/cosmeceutical application of ingredients), and animal products (especially plant-based pet snacks and enhanced animal feed).

Opportunity type

Seeking investment

Express interest by

Friday, 3 June 2022

Readiness

Late (TRL 8-9)
Commercial optimisation of the product/service, testing and commercial distribution.
What does this mean?
Describes the stage of the challenge or opportunity being pursued.

Project led by

Multiple industries
Alternative protein Beverage Cereal grains Oilseeds Pulse grains Vegetables

Whole Green Foods Pty Ltd

Whole. is bringing to market a proprietary technology that enables cost-effective and large-scale production of plant-based products using produce that would otherwise be wasted. What makes this technology unique is that it’s 100% free of any chemical processing, produces no waste, and maintains all of the nutritional goodness of the original ingredients.

Multiple industries
Alternative protein Beverage Cereal grains Oilseeds Pulse grains Vegetables
  • Location

    Western Australia

  • Organisation type

    Startup or Scaleup or SME

Logo for Whole Green Foods Pty Ltd

Sustainabilities

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